campaign (invites, merchandise, billboard, poster)
During Dark Mofo in Hobart 2020, Bett Gallery is holding a group art exhibition. The exhibition will take inspiration from the pop culture classic of Alice’s Adventures in Wonderland. Due to ‘Alice’s’ ever enduring nature, the exhibition will prove intriguing to many audiences, and its surrealist, illustrative, parodical and nonsensical essence will allow the artists to explore the world of ‘wonderland’ with a contemporary angle and be a fitting accompaniment to Dark Mofo.
*student project
The posters below take direction from Dark Mofo promotion. Intrigue is created with a limit on provided information, only the Dark Mofo logo is present on each poster to guide the interested party.
These can be placed one after the other to create a narrative, or completely separate for further mystery.
Lemonink 