Logo, corporate identity, signage
The lovely Neralie has a super groovy little boutique in Queenstown called Rubin Lucy which stocks upcycled & new clothing, shoes, jewellery and gifts. She caters to all sizes, ages, and occasions and specialises in personal styling experiences and I helped design the corporate identity.
The brief was to design an identity that was girly, and prestigous but still friendly, a suggestion of a ‘posh’ experience but not intimidating. An Iris was also to be used as a motif, a drawing of this was supplied to me that I simplified for use.
The final logo contains the line drawn iris and wordmark, but both can be used separately too.
Window and door signage was designed, as well as business cards, gift certificates, a flyer and socials.
Check out RubinLucy here