logo, corporate identity, packaging design
The client is Java Love, and they are the largest coffee company in Kenya. In business since 1984, the company supplies only the best organic roasts from local growers.
Java Love were looking for a new logo that would appeal to a young, edgy audience, and still contain a Kenyan spirit.
The company was also looking to expand their business into ready to drink ‘cold brew’ beverages, which will continue to focus on high caffeine content.
Their coffee has a strong focus on quality and craftsmanship. Organic, sustainable coffee is an important part of the brand, but the client does not want to look ‘stereotypically green’.
*student project